| Here's
a METABooster™ to help you define, develop and accelerate your brand. Assemble
a task force and answer the following core questions about your brand: |
1. What
is the Essence of your brand?
2. What are the
Psychological Motivators
your brand instills?
3. What Promises
does the brand offer?
4. What is the Appeal
of your brand?
5. What Value
does you brand deliver?
6. What Vision
does your brand inspire?
Now work with your team to develop a unique Mission
Statement, which communicates the above messages in a concisely worded sentence,
using as few words as possible. Share your Mission Statement with everyone,
including us — we'd love to hear
from you.
|
